Listenable: The Content to Set Your Podcast

1 PodcastHosting.org, “2021 Global Podcast Statistics, Demographics & Habits,” PodcastHosting.org, April 10, 2021, https://podcasthosting. org/podcast-statistics/.

2 Edison Research and Triton Digital, “The Infinite Dial 2021,” Triton Digital, March 11, 2021, https://info.tritondigital.com/hubfs/The%20Infinite%20Dial%202021__FINAL.pdf?.

3 Jay Baer, “Podcast Statistics for 2021 - Charts and Data,” Convince & Convert, March 26, 2021, https://www.convinceandconvert.com/content-marketing/podcast-statistics-charts-and-data/.

4 Statista Research Department, “How Often Do You Attend Church or Synagogue - at Least Once a Week, Almost Every Week, about Once a Month, Seldom, or Never?,” Statista, January 24, 2022, https://www. statista.com/statistics/245491/church-attendance-of-americans/.

5 Yes, 0.000001 percent is a made-up stat. If anything, that’s overestimating the number of people who do this instinctively …

6 Sarah Rhea Werner, “How to Craft Your Podcast’s Mission Statement,” Forbes, July 13, 2017, https://www.forbes.com/sites/sarahrheawerner/2017/07/13/how-to-craft-your-podcasts-mission-statement/.

7 American Red Cross, “Mission & Principles,” Redcross.org, 2018, https://www.redcross.org/about-us/who-we-are/mission-and-values. html.

8 NASA, “Our Missions and Values,” ed. Rachael Blodgett, NASA, August 5, 2021, https://www.nasa.gov/careers/our-mission-and-values.

9 NIKE, “About Nike,” Nike News, 2021, https://about.nike.com/.

10 NPR, “Our Mission and Vision,” NPR.org, accessed March 15, 2022, https://www.npr.org/about-npr/178659563/our-mission-and-vision.

11 Chris Tuff, The Millennial Whisperer: The Practical, Profit-Focused Playbook for Working with and Motivating the World’s Largest Generation (New York: Morgan James Publishing, 2019).

12 Nick Loper, “12 Ways to Monetize a Podcast - plus My Actual Results,” Side Hustle Nation, November 21, 2020, https://www. sidehustlenation.com/monetize-a-podcast/.

13 Edison Research and Triton Digital, “The Infinite Dial 2021,” Edison Research, March 11, 2021, http://www.edisonresearch.com/wp-content/uploads/2021/03/The-Infinite-Dial-2021.pdf.

14 Kurt Kaufer, “Who Listens to Podcasts (and How Can You Reach Them)?,” Forbes, May 21, 2021, https://www.forbes.com/sites/forbesagencycouncil/2021/05/12/who-listens-to-podcasts-and-how-can-you-reach-them/.

15 Tim Ferriss, Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers (Boston: Houghton Mifflin Harcourt, 2016).

16 Rory Vaden, Procrastinate on Purpose: 5 Permissions to Multiply Your Time (New York: Perigee, 2015).

17 Luke Riley, “Luke Riley: What Time Should You Publish Your Podcast?,” RAIN News, May 9, 2019, https://rainnews.com/luke-riley-what-time-should-you-publish-your-podcast/.

18 Neil Patel, “Hack Your Way to 10,000 Podcast Downloads with These 15 Tips,” Neil Patel, April 22, 2018, https://neilpatel.com/blog/grow-your-podcast/.