TSAI

CONCLUSION

Well, here we are. End of book. Your podcasting padawan training is now over. Jedi time!

Or is it?

Let’s take a look into your future. Think of this as a “choose your own adventure.”

Scenario A

You read everything in this book. And didn’t apply anything.

You went out and got yourself the highest-rated microphone you could.

You built the Taj Mahal of podcasting studios, and you recorded your first podcast.

It was so good you didn’t need an editor! It was eight hours long. Zero editing. You focused on twenty-seven topics ranging from the proper fertilizer to make your back lawn look marvelous and theories of QAnon to American Girl dolls and the failure of the XFL.

You did nine interviews and didn’t research any of them and just allowed God to work through you.

You posted your podcast, shared it with both of your followers on Instagram, and nobody listened.

Clearly they didn’t understand your genius.

You doubled down the next week and the next week and the next week: one hundred thirty hours of prime podcasting gold. You got a few friends and family to listen. They said they loved it, but they also laughed and ridiculed you.

Your mom stopped taking your calls.

Your dad wrote you out of his will.

Your friends muted you on social media.

You became a depressed recluse, toured the country in a renovated Geo Metro selling your plasma for income.

Sad. So very sad.

Scenario B

You read, absorbed, and executed all the key points of this book.

You pinpointed your audience and made a mission statement that delivered content each week with laser focus.

You got over your insecurities and started your podcast ugly. Slowly.

You hated your own voice, but you forged on.

You were patient and started with a mini podcast.

You drew in your audience quickly with enticing teases and outlined your show, delivering only the A material. You researched and built an amazing marketing strategy.

You identified super talented people and outsourced and used them for their expertise in areas you are clueless about.

You did your homework about the business of podcasting and monetized talent.

You are OCD-like consistent in delivering your podcast each and every week on the same day.

You connect and reward your most loyal fans.

And look at you now! Peaceful as Buddha, rich as Jeff Bezos, and celebrated like a prom king or queen, or both. You are content and fulfilled, and random strangers high five you as you walk down the street.

You have a fleet of shiny new cars, your own plane, dating the most internally and externally beautiful people.

From time to time, you find yourself the center of an unscripted yet flawlessly performing flash mob.

People want to be with you and want to be just like you.

You are content. You are whole. You are fulfilled.

Your parents are proud. Your grandmother makes you baked goods each week. You walk with pride and strangers wonder, “Who is that marvelous person?”

In a few words: you have it all. Just because you executed the blueprint of this book.

You. Are. Welcome.

Sincerely, I hope you get endless fulfillment out of your podcast. I hope you give yourself a lot of grace to make mistakes, learn from them, and move on. I hope you are patient because podcasting can be so liberating and fun and lucrative.

Enjoy your journey creating and finding your unique voice.