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Problem

List the various combinations of services and goods which may be offered by a firm.

Step-by-step solution

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Step 1/2

There are certain similarities between marketing of intangible services and tangible products. But there are numerous differences also. Every successful business to business firm offers a combination of services and products, and it is true that, services are more profitable than products.

Step 2/2

In the true sense, there are few services or pure goods offered by firms. Most of the firms offers some portion of services and some portion of goods. The various combination of goods and services that may be offered by a firm are as follows:

1. Tangible pure goods: Firms offering products like paper and lubricant, with a very smaller number of services mostly offer pure tangible goods.

2. Tangible goods with convoyed services: Firms offering highly technical products require planning, maintenance, training, and installation that depends mostly on services.

3. Hybrid: There is an equal offering of services and goods by these firms. The service part of the offering is equally vital to the product part. Example is fast food delivery restaurants. Main services with support of services and goods: Service is the most important part of offering for these firms, and goods and service support system are also present. Example is business traveler on an airline who purchases transportation service and buys tangible products like food and tickets.

4. Pure service: Firms offering pure services like consulting and advertising. Very small number of tangible goods are required by these firms.

Hence, the above combination of services and goods are offered by firms.