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Problem

How do customers define quality and what role does ISO 9000 play?

Step-by-step solution

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Step 1/3

Customer value preposition defines the requirements and problems of the customers. Basically, companies or brands work on customer value preposition. Customers always look for quality of products at a reasonable price.

Step 2/3

Quality according to the customers can be defined as measured as degree of perfection or excellence. Quality is defined in the section ISO 9000 as the extent to which the characters of an object fulfill the requirements.

• ISO is described as the international standards which deal with quality management and quality assurance.

• ISO can help a company or brand to fulfill customer’s needs and achieve improvements and make changes for the responses received.

• ISO plays a vital role in quality management of the company. The section involves customer focus, improvement, process approach and organizational improvement.

• The products that have ISO certification have great influence on the customers and in the market. Such products are said to have good qualities and meet the requirements of the customers.

Step 3/3

ISO 9000 has certain standards that satisfies the customers and brings out the best qualities and improvements in the brand. Customers value ISO certification.