0817

Problem

Describe the strategies you might undertake based on the placement of country/product on this matrix.

Step-by-step solution

Show all steps

Step 1/3

Products are basically processed and manufactured from certain place. Country of origin can be defined as the place where the goods are produced or majority of the processing was done in the particular region.

Step 2/3

Some of the brands represent the country and its operations. Country of origin is a psychological effect that shows the perceptions and attitudes of the consumer when purchasing a global product.

1) Country of origin has an impact on global product due to its technology and the image that the brand and country and brand has possessed.

2) Consumers associates the value and quality of the product through brand and country of origin.

3) Branding decisions is essential for selection and positioning of the product in the market. Consumers have some perceptions and insights about the brand and countries that produce global products.

4) Product from a particular brand must use advance technology and meet the customer value preposition in the market.

Step 3/3

The brand that satisfies the customers have good quality and meet the needs of the customers. Brand must also have good strategy decisions to grow in the international market.