0801

Problem

Describe the total product including support services, product attributes, and core product benefits.

Step-by-step solution

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Step 1/3

The total product is a comprehensive concept that includes not just the physical product, but also the support services, product attributes, and core product benefits. Understanding the total product is essential for companies to meet customer expectations and gain a competitive advantage.

Step 2/3

Support Services: Support services include any additional services or assistance that a company provides to its customers, such as installation, maintenance, training, customer service, and warranty. These services help enhance the customer experience and increase customer satisfaction.

Product Attributes: Product attributes are the physical characteristics of the product, such as size, shape, color, weight, and packaging. These attributes contribute to the customer's perception of the product and play a role in their purchasing decision.

Core Product Benefits: Core product benefits are the primary benefits that the customer seeks when purchasing the product, such as quality, reliability, durability, and functionality. These benefits are critical to the customer's decision to purchase the product and are essential to the success of the product in the market.

Step 3/3

In conclusion, the total product is a comprehensive concept that includes not just the physical product, but also the support services, product attributes, and core product benefits. Understanding the total product is essential for companies to meet customer expectations and gain a competitive advantage. By focusing on all aspects of the total product, companies can deliver a high-quality customer experience that exceeds customer expectations and drives growth.