0711

Problem

What are the strategy decision rules for choosing the most attractive foreign market entry alternative?

Step-by-step solution

Show all steps

Step 1/2

Each and every organization operating in the business environment focuses on expanding their business either nationally or internationally. When considering international expansion, is more complex and challenging than national expansion. Depending on the nature of the target market, the organizations will have to formulate effective strategies.

Step 2/2

In order to select the most attractive market entry alternative, the important strategy decision rules have been discussed as follows.

• The stability of the government and other authoritative associations has to be taken into consideration when making a market entry decision.

• The economic stability of the target market is important to consider while making decisions.

• The socio-cultural values, buying behavior, and nature of the population of the target audience have to be taken into consideration.

• The technological savvy and accessibility of the target audience are other important factor to consider.

• The environmental factors of the target market that can influence business operations should also be taken into consideration.

• The legal and regulatory framework operating in the target market has to be considered while making decisions.