0504

Problem

When would you choose the personal interview method versus the focus group method to gather data?

Step-by-step solution

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Step 1/3

Data collection can be referred to as a method that involved fashionably collecting information on a topic of interest. It can be obtained through various methods like personal interviews, hypotheses, or focus groups.

Step 2/3

The personal interview method for gathering data can be used in the following cases:

• When detailed or deeper information is to be gathered from the target population.

• When the behavior or attitude of the respondent is to be recorded.

• When the topic of the survey is complex. Personal interviews will help in gaining direct and good responses.

• When any major marketing decision has to be made.

• When time and financial constraints are present.

The focus group method for gathering data can be used in the following cases:

• When in-depth knowledge of a social issue is to be obtained.

• When only selected individuals are to be interviewed rather than a sample of the population.

• When the topic of the survey requires a lengthy explanation or verbal data.

• When feedback on a particular product is required. It can be before or after the usage of the product.

• When stakeholders need broad as well as creative ideas from the diversified group.

• When extra information is needed for preparing for creating qualitative studies.

Step 3/3

As stated above, these are the areas where personal interviews and the focus group method can be chosen for data collection.