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Problem

Your company produces electric motors for use in appliances, machinery, and a variety of other industrial applications. The CEO of the company wants the chiefmarketing officer (CMO) to create a dashboard ofmarketing indicators that could be reviewed by top management to evaluate the contribution of marketing to overall firm performance.What advice would you give to the CMO in terms of criteria he or she should use in designing the dashboard? That is, what will be required to make the dashboard effective?

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Creating Marketing Dashboard

Mr. X is Chief marketing officer at ABC Company which produces electric motor, appliances, and variety of other industrial product. CEO of the company asks MR. X is to create Dashboard for marketing indicator that could be reviewed by top manager to evaluate the contribution of marketing employee.

Basic Criteria Mr. X should choose before making marketing strategy is mention below:

1. Categorize the product according the level of demand and supply and based on categorization he can made dashboard.

2. Categorize the product according to price and quantity sold and based on categorization he can made dashboard.

3. He should do market research before making the dashboard to make dashboard effective.

4. Categorize the product according to customer level and their expanse capacity and based on categorization he can made dashboard.