1702

Problem

Not all customer demands can be satisfied profitably. What steps should be taken by a marketing manager who learns that particular customer accounts—including some long standing ones—are unprofitable?

Step-by-step solution

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Step 1/1

Specifically speaking,

1. A sales manager can search for options to reduce the number of sales calls on unprofitable customers

2. Or, he/she can find ways to make sales person more effective with those unprofitable customers.