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Problem

Research suggests that the greater the salesperson’s satisfaction, the greater the customer satisfaction. Given the important relationship, what steps can a business-to- usiness firm take to nurture and sustain job satisfaction in the sales force?

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Step 1/3

In many research it is found that in case a sales person is satisfied then they are able to sell the product in an efficient and effective manner. This further results in the satisfaction of the customers as well.

For example in case a customer had purchased a product from a store and the customer was treated in a very effective manner as the sales employees were satisfied with their jobs.

Step 2/3

This led to the formation of good brand image of the company in front of the customer. This would further propel the customer to buy again from the same store.

In case the sales employees are not satisfied with the job, then the customers would not be treated in an effective manner. This might result in loss of sales for the company and might lead to creation of bad image of the company.

Step 3/3

Following steps can be taken by the business to business firms to nurture and sustain job satisfaction in the sales force:

• Job satisfaction also dependents on the salary being paid to the employees. Money paid also works as a motivation factor for the employees.

• Treating and respecting employees for a job well performed also results in employee satisfaction. Thus, emphasis should be given on treating the employees well.

• Personal development of the employees is also an important step in making the customers satisfied. Providing training related with job and the personal grooming of the employees increases employee satisfaction.

• The needs and wants of an employee should be taken care of by the employers. The employees should be given patient hearing about the requirements in an organization.

Thus, following are some of the steps that could be taken by the organizations which would result in increased job satisfaction of the employees.