1505

Problem

Explain how a message in a business-to-business advertisement in the Wall Street Journal ay be favorably evaluated by the production manager, unfavorably evaluated by the purchasing manager, and fail even to trigger the attention of the quality-control engineer.

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Step 1/3

Research on the effectiveness of business-to-business print advertisement has highlighted that marketing managers should take into consideration a rational approach before going for print advertisement.

A print advertisement must consist of the product specifications, description of the product and the benefits that the product offers to the customers.

The ads can be made more effective by highlighting the quality of the product and information related with the performance of the product.

Step 2/3

Following are the reasons due to which a production manager might be more interested in a print advertisement published in a business magazine as compared to a purchasing manager and a quality engineer:

• The printed advertisement might have contained the information that might have information related with the production techniques, the methods that might lead to increase in efficiency and the other process enhancing techniques.

• This type of information might not be of any use for a purchasing manager or a quality engineer. Thus, a purchasing manager might have unfavorable attitude towards the advertisement and the ad might not trigger any response from a quality engineer.

Step 3/3

Thus, above given are a few reasons that might lead to a response form a production manager, might lead to an unfavorable response from a purchasing manager and might not trigger any kind of response from a quality engineers.