1503

Problem

Breck Machine Tool would like you to develop a series of ads for a new industrial product. On request, Breck’s marketing research department will provide you with any data they have about the new product and the market. Outline the approach you would follow in selecting media and developing messages for the campaign. Specify the types of data you would draw on to improve the quality of your decisions.

Step-by-step solution

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Step 1/5

BMT is a USA based industrial product manufacturer. BMT want to create an advertisement for its new industrial product. The marketing research department can provide all the information related with creation of advertisement of the new product.

Step 2/5

The company will like to communicate the launch of its product to its existing customer, the companies which it has been pitching its existing products and various other prospects that it has lined up.

Various media platforms can be used by the company for advertising its products. The company can use a mix of the social media platforms, conferences, tradeshows, seminars and other events to advertise its new product.

Step 3/5

Social media can be used as an effective medium by the company to advertise its product. Nowadays, trend has changed and many companies are using the social platforms quite effectively.

Companies spread the news of launching of new products on popular networking sites. The news of launching of new product spreads very quickly on the networking site and its gives due momentum to the company to pitch the product to the customers.

The companies also post videos about the new products on various networking site. This also elicits interest in the prospects and they are inclined towards gathering information about the product.

Step 4/5

Business companies generally attend industry conferences and tradeshows throughout the year in order to meet the buyers and suppliers and advertise about the launching of any new product.

These platforms can also help a company to advertise its product as industry buyers and suppliers are available which provides the perfect audience for launching of the product.

Step 5/5

Information about the number of people attending a conferences and tradeshows and the number of such events to be held can become helpful for the company as it can estimate the reach of advertisement by the company.

Similarly information about the number of followers on social media sites could also be of help for a company as it can also determine the reach of the company to its prospects.

Thus, this is a way through which a company can outline a campaign about advertisement of its newly launched product.