1401

Problem

Describe the core benefits and add-on benefits that FedEx provides to its business customers.

Step-by-step solution

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Step 1/2

Benefits are those services or values that a customer gets from a business transaction. There are two types of benefits. They are core benefits and added-on benefits. Core benefits are the basic value or service that customers get or meet the need of the customer's expectation. Added-on benefits are those attributes that are not required but add value to the customer experience.

Step 2/2

The core benefits and added-on benefits that firm F gives to its customer is listed below.