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Problem

Comment on the following: Internet marketing strategies will eventually wipe out most business-to-business intermediaries.

Step-by-step solution

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Step 1/2

Business-to-business intermediaries are those individuals or firms who provide business supports and services for another business. It includes market analysts, research experts, and so on.

Step 2/2

Internet marketing strategies has grown over the last decades and it tends to replace business-to-business intermediaries. Internet marketing helps business to target their specific market or customer groups through online tools. It helps them to build brand recognition and brand name among the customers. Market research can be done through these internet marketing strategies replacing the experts and analytics. In addition, the interaction with existing customers and new ones has been made possible through these strategies. This replaced the business intermediaries who have direct contact with the customers and provided information of their change in preference to the business firms. Further, these strategies help to get real-time information about services and products that they sell. This way the dealer's role is minimized. Online advertisement has a higher reach to the customers than the traditional medium. This also replaces the advertising agencies and billboard firms. Moreover, customer service is also made possible through online bot services that replaced the customer support intermediaries too.