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Problem

What are the key challenges that electronic purchasing via electronic catalogs pose for the typical marketer of office products?

Step-by-step solution

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Step 1/2

Internet catalogs are applications of e-commerce where marketers use online catalogs to sell materials, components, and operating resources. These online catalogs help the customers to buy the product as soon as they make the payment.

Step 2/2

There are some challenges that buyers of online catalogs face when they buy products like office equipment. First of all, the office equipment is small materials and object that of low cost. These products are often delivered after making payments. The customers may not get the desired quality product in this stage. Secondly, customers cannot try the product physically and buy it. They can only see the picture over the website and can get cheated while the product reaches their hand. Thirdly, the late delivery can stick their office work in the middle. The equipment or materials can be damaged in transit can this can even delay their office work. These are the challenges that the marketer of office products often faces while making purchases via electronic catalogs.