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Problem

What advantages do Internet marketing strategies have over traditional strategies?

Step-by-step solution

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Step 1/2

Internet marketing strategies are found more promising than traditional marketing strategies. This modification has brought several positive implications and benefits for the firms.

Step 2/2

The main advantage of internet marketing over traditional strategies are as follows. It enhances the customer focus for the firms. The firm can better align its product with customer requirements. Further, customer responsiveness and relationship can be improved using internet marketing strategies. Secondly, it helps to reduce the transaction cost. The bulk quantity purchase reduces their transaction cost in e-commerce platforms. Further, they have enjoyed self-service that minimizes human error. Thirdly, an integrated supply chain service can be found in e-commerce than traditional strategies. The activities in the supply chain are transparent and error-free. Finally, the firm can concentrate on core activities as e-commerce will carry out the sales, marketing, and supply chain activities.