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Problem

What steps can a manager take to enhance the chances of success for a new business service?

Step-by-step solution

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Step 1/2

Products and services are the different outcomes of the firms and services are normally intangible and perishable in nature. Business services normally focus on responsiveness, reliability, assurances, empathy, and tangibles.

Step 2/2

Every firm wish to improve their success possible in the business field. To enhance the success of the new business service unit, the firm should give importance to the service marketing mix. Normally, the marketing mix includes service package, pricing, promotion, and distribution. It also includes service personnel, delivery system, and physical pieces of evidence. The first step that the firm should do in order o enhance success is to define the customer-benefit concept. This helps to understand what the customer's problem or need is and can develop service concepts and offer them. Secondly, pricing needs to be charged fairly. To increase demand and capacity, bundling or service will be effective while selecting a pricing strategy. Thirdly, promotion. Developing employee communication through interpersonal skills is important. Service can be promoted using word-of-mouth communication. The fourth dimension is to distribute the service through direct channels. Nowadays internet has also been used for service delivery. In addition, firms can use certain innovative service marketing tools to enhance their success of the firm.