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Problem

Rather than planning for and investing in just one version of the future, some firms use low-cost probes to experiment with many possible futures. Evaluate the wisdom of this approach.

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Inventors of successful products did not focus or invest only on one version of the future but they focus and invest on variety of low cost research to provide multiple options to the customers.

When organizations focus only on a single version they will be at high risk of failure because of uncertain future market environment and challenging competition. On the other hand multiple versions increase the probability of success because from a variety of versions maximum customers will get the product according to their requirements.

Multiple versions generally cover-up all the future needs like developed according to new market, according to new technologies, customized according to the requirements of customers.

If the multiple versions of product created for future are based on proper research then probability of unanticipated future is decrease and success of multiple versions of product will increase.