0901

Problem

Research by James Quinn suggests that few major innovations result from highly structured planning systems. What does this imply for the business marketer?

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JQuin’s research suggests that only few major innovations result from highly structured planning systems because we can plan overall product development process to achieve our goal but it is not necessary that the process will be executed in the same manner as planned so each and every innovation cannot result from structured planning.

Generally organizations focus on the concept that the product development process should be of high quality and for that the planning structure should be flexible enough to make certain changes during development process. Changes in the early stages like investigation can be economic but if the changes are at later stages then they can be quite expensive.

Only few new products or services are developed through structures planning otherwise most of the products or services follow unstructured or disordered route for development.