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Problem

Identify two business-to-business brands that you would deem to be strong and distinctive. Next, describe the characteristics of each brand that tend to set it apart from rival brands.

Step-by-step solution

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Step 1/2

Branding strategies differ from one company to another. The strategies one uses to differentiate from that of their competitors may vary based on the nature of their product.

Suppose a company C which is a well-known firm that uses technology to deliver videos. The company’s motto is to bring people together. The Company C connects people and removes the barriers to communication. The Company C uses innovative techniques and introduces new products from time to time. The products offered are reliable, unique, good quality products and are easy to use. The customers perceive and identify the products as unique and innovative and easy to use products. The company promoted its brand image for its products as simple and new products.

Step 2/2

Company F is a logistics firm, which is very well established throughout the world. The company does its activity with speed and reliability. The company is liked by its customers for their quick speed and response. The company provides services globally. It provides good customer service. The company invents new business services to satisfy customers. It created its brand image based on its quick delivery and better customer service. Customers view and identify company F as a brand for its speed and reliability.

Every company has its own identity and brings about distinctive characteristics so that they stay on the top when compared to its competitors. The branding strategies may be developed on different attributes and product features of a company which depends upon the nature of their business.