0701

Problem

Evaluate this statement: Many business-to-business firms need to fill market gaps at home with new products and services and also follow selected customers to their new locations in rapidly developing economies like India or China.

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Step 1/2

In the present scenario, it has been noticed that there is a sharp decline in growth in developed countries like United States, Europe etc. There has been a rapid growth in countries like India, China, Brazil, Russia etc. Business to business marketing has become very popular throughout the world.

Many companies have gained profit from global markets. The companies have developed new strategies in order to make their positions in the markets much stronger than before. The countries that are rapidly developing economies like China, India and Brazil have high growth and high GDP.

Step 2/2

These countries pay less salary and do not have much disposable income. Countries like United States and Europe have low growth and low GDP. These counties pay high salary and there is more disposable income.

Companies need to adapt their businesses based on new trends and also bring in lot of innovative products and new techniques to survive in the global market.