0503

Problem

FedEx believes that its future growth will come from businessto- business e-commerce transactions where customers demand quick and reliable delivery service. Outline a segmentation plan that the firm might use to become the market leader in this rapidly expanding area.

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Step 1/2

To be successful in business, it is very essential to analyze and forecast business and its events that would be in the future. Based on this, the segmentation plan is to be made.

Before a final decision is made, the marketer must weigh the costs and benefits of a segmented marketing strategy. Given below is the segmentation plan that the firm might use to become the market leader in this rapidly expanding area.

Step 2/2

Segmentation plan:

• The sales force must be organized in a proper way.

• Analyzing technical and services required by the organizations in the future segments.

• To evaluate sources to provide the services.

• To evaluate media outlets to advertise for the new segments.

• To develop outline strategy to ensure continue service support to the customers.

• To employ adequate adaptations which are required for international market segments.