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Problem

Describe how an office supply firm may have a core offering of products and services for a small manufacturer and an augmented offering for a university.

Step-by-step solution

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Step 1/1

A value proposition features the products, services, ideas and solution offered by a business marketer for a customer organization to reach the goals. Pioneer business suppliers base their value propositions on specific elements that matters most to customers.

A mere office supply firm can have a core offering of products and services for a small manufacturer and an augmented offering for a university by following business relationship strategies.

Core offering of products and services for a small manufacturer:

• This business transactions leads to execute unbundling strategy.

• Unbundling strategy helps in providing products with attractive price, quality, and other essentials required by the customers.

• Augmented services like consulting, technical assistance, delivery are offered.

• Augmented services are offered at commercial basis.

Augmented offering for a university:

• Collaborative relationship involves in providing augmented products.

• Augmented features such as cost-reduction, technical assistance, delivery guarantees etc.

• Augmented services include price premiums by the customer groups.