0309

Problem

Organizations purchase millions of notebook computers each year. Identify several evaluative criteria that purchasing managers might use in choosing a particular brand. In your view, which criteria would be most decisive in the buying decision?

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Step 1/2

Technically, it is not organization but individuals in buying centers make buying decisions. But each member in the buying center posses’ specific experience and unique personality followed by specified organizational function.

Several evaluative criteria are used by various personnel in the buying center. Some of the evaluating criteria that a purchasing manager might use in choosing a particular brand for products and services are given below in detail:

Evaluating criteria by a purchasing manager:

• Price advantage:

Purchasing managers initially and always considers about price advantage in purchasing. Purchasing managers prefer and proceeds for special discounts and low costs.

• Economical shipping and forwarding:

Makes orders for products, shipping, and forwarding for cheaper costs and ensures themselves for eliminations of hidden and other handling charges.

• Additional use of date:

Products are proffered by the purchasing managers which possess additional usage value with less maintenance costs.

Step 2/2

However, the following criteria would be most decisive in the buying center

Decisive criteria:

Efficient servicing and standardization:

Any product or services must possess efficient servicing and standardization. Efficient servicing helps an organization to extract maximum possible benefits. On the other hand, standardization helps in maintain and stabilizing the work without assessing hefty maintenance charges.