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Problem

Ford revamped the way it purchases operating resources such as office, computer, and maintenance supplies. Instead of having employees fill out purchase orders that must be cleared by the boss days later, employees simply log on to an Internet system. They browse through the electronics catalogs of manufacturers, order from a preapproved group of suppliers, and get purchase approval in minutes. What new challenges and opportunities does the e-procurement system present for business marketers who serve Ford?

Step-by-step solution

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Step 1/2

E-procurement is a digital world innovation in the procurement process. It saves time and enhances the number of alternative bids that can be evaluated.

Step 2/2

In this context, company F has implemented a new system where employees can quote purchases directly with suppliers preapproved in the online platform. This brought some challenges and opportunities for the business marketers who serve the company F. They are as below.