0209

Problem

General Electric (GE) has embraced e-purchasing and has saved more than $500 million per year by conducting online reverse auctions in buying a range of goods, including office, computer, and maintenance supplies. What new challenges and opportunities does this auctioning process present for business marketers who serve GE?

Step-by-step solution

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Step 1/2

E-procurement is a digital world innovation in the procurement process. The companies and government can now procure products and materials through online platforms. It saves time and enhances the number of alternative bids that can be evaluated. Thus, the companies can make a good auction out of it.

Step 2/2

Like a coin has two sides, this e-procurement also have caused some challenges and opportunities for the business marketers those serves G. The challenges and opportunities are listed below.