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@ 50279 節日的商業化
A 馬上要到中秋節了，你買好月餅了嗎？
mǎshàng yàodào zhōngqiūjié le, nǐ mǎihǎo yuèbǐng le ma?
Mid-Autumn Festival is almost here! Have you bought your moon cakes?
B 還沒呢。老實說我一想到買月餅就頭疼。品種那麼多，我都要挑花眼了。
hái méi ne. lǎoshí shuō wǒ yī xiǎngdào mǎi yuèbǐng jiù tóuténg. pǐnzhǒng nàme duō, wǒ dōu yào tiāo huā yǎn le.
Not yet. To tell you the truth, as soon as I think of moon cakes, I get a head-ache. There are so many different types, it's overwhelming.
A 這倒也是。還沒到過節，各種月餅的促銷廣告就已經鋪天蓋地，中秋節也成了各大商場的月餅大戰，反而忽略了過節本身的意義。
zhè dào yě shì. hái méidào guòjié, gèzhǒng yuèbǐng de cùxiāo guǎnggào jiù yǐjīng pūtiāngàidì, zhōngqiūjié yě chéng le gè dà shāngchǎng de yuèbǐng dàzhàn, fǎnér hūlǜe le guòjié běnshēn de yìyì.
True...even before the festival, ads for different kinds of moon cakes are all over the place. Mid-Autumn Festival has also become a battlefield for malls selling moon-cakes, and in fact we've lost sight of the original meaning of the holiday.
B 沒錯啊。我都覺得沒什麼心情過中秋節了。現在各種節日已經成為商家推銷商品的一種手段，不僅傳統節日要過，西方節日也要過。過完聖誕過新年，過完新年過春節，過完春節還有元宵節呢！簡直是沒完沒了了。
méicuò ā. wǒ dōu juéde méishénme xīnqíng guò zhōngqiūjié le. xiànzài gèzhǒng jiérì yǐjīng chéngwéi shāngjiā tuīxiāo shāngpǐn de yīzhǒng shǒuduàn, bù jǐn chuántǒng jiérì yào guò, xīfāng jiérì yě yào guò. guòwán shèngdàn guò xīnnián, guòwán xīnnián guò chūnjié, guòwán chūnjié hái yǒu yuánxiāojié ne! jiǎnzhí shì méiwánméiliǎo le.
Yeah. I don't even really feel like celebrating Mid-Autumn Festival. These days, every holiday has become just another method for businesses to flog their products. We don't just have to celebrate the traditional holidays, we also have to celebrate Western ones, too. As soon as you're done with Christmas, you have to celebrate the New Year, and after that it's Chinese New Year, and then the Lantern Festival. It just doesn't let up!
A 是呀。以前流行過西方的情人節，現在七夕又被稱作東方的情人節。更誇張的是今年因為有閏七月，所以出現了兩個七夕，還號稱是三十八年才能遇到一次的雙情人節。因此商家的各種活動也層出不窮。
shì yā. yǐqián liúxíng guò xīfāng de qíngrénjié, xiànzài qīxī yòu bèi chēngzuò dōngfāng de qíngrénjié. gèng kuāzhāng de shì jīnnián yīnwèi yǒu rùn qīyuè, suǒyǐ chūxiàn le liǎng ge qīxī, hái hàochēng shì sānshíbā nián cáinéng yùdào yīcì de shuāng qíngrénjié. yīncǐ shāngjiā de gèzhǒng huódòng yě céngchūbùqióng.
Yeah! In the past, many people celebrated the Western Valentine's Day. Now, Qixi is also being called ``The Valentine's Day of the East." Even more ridiculous, because there's an leap month this year, there are two Qixis. It's supposed to be the kind of double Valentine's Day that comes just once every thirty-eight years! So sales come out one after the other.
B 雙情人節？那加上西方的情人節，一年不是要過三個情人節啊？太誇張了。今年的情人節多的都快成為人們心理上和物質上的雙重負擔了。
shuāng qíngrénjié? nà jiāshàng xīfāng de qíngrénjié, yī nián bù shì yào guò sān ge qíngrénjié ā? tài kuāzhāng le. jīnnián de qíngrénjié duō de dōu kuài chéngwéi rénmen xīnlǐshàng hé wùzhìshàng de shuāngchóng fùdān le.
A double Valentine's Day? When you add in the Western Valentine's Day, doesn't that mean we're going to have three Valentine's Days this year? It's out of control! This year, Valentine's Days are close to becoming a double mental and physical burden for people.
A 我也覺得是這樣。前些年像情人節、聖誕節等西洋節日在中國都還不是十分盛行，這兩年倒真感覺到情人節的勢頭來得十分迅猛了。
wǒ yě juéde shì zhèyàng. qián xiē nián xiàng qíngrénjié, shèngdànjié děng xīyáng jiérì zài Zhōngguó dōu hái bù shì shífēn shèngxíng, zhè liǎng nián dào zhēn gǎnjué dào qíngrénjié de shìtóu lái de shífēn xùnměng le.
I think so, too. A few years back, Valentine's Day, Christmas and other Western holidays weren't completely in fashion in China. But in the last few years, Valentine's Day has really come in with a vengeance!
B 大概這就是所謂的商機吧。各種節日對於商家來說是個現成的契機。不論外來的還是本土的節日，只要能夠被他們利用的，一定都不會放過。像情人節，聖誕節，中秋節之類的重要節日就更不用說了。
dàgài zhè jiùshì suǒwèi de shāngjī ba. gèzhǒng jiérì duìyú shāngjiā láishuō shì ge xiànchéng de qìjī. bùlùn wàilái de hái shì běntǔ de jiérì, zhǐyào nénggòu bèi tāmen lìyòng de, yīdìng dōu bùhuì fàng guò. xiàng qíngrénjié, shèngdànjié, zhōngqiūjié zhīlèi de zhòngyào jiérì jiù gēng bùyòng shuō le.
I guess that's what they call ``a business opportunity." As far as businesses are concerned, every holiday is a ready-made opportunity. It doesn't matter whether it's foreign or domestic-- as long as they can use it, they won't let go of it. And Valentine's Day, Christmas, Mid-Autumn Festival and other important holidays are even more so.
A 看來商業化的節日已經不知不覺地滲入到我們的生活中了。聖誕節更是成為瘋狂消費的代名詞。你看一到年末，各商家就開始興奮不已，以過節的名義推出各種打折促銷活動，這樣一個西方傳統的宗教節日就因為他們而改變，也因他們而火爆。
kànlài shāngyèhuà de jiérì yǐjīng bùzhībùjué de shènrùdào wǒmen de shēnghuó zhōng le. shèngdànjié gèng shì chéngwéi fēngkuáng xiāofèi de dàimíngcí. nǐ kàn yī dào niánmò, gè shāngjiā jiù kāishǐ xīngfèn bùyǐ, yǐ guòjié de míngyì tuīchū gèzhǒng dǎzhé cùxiāo huódòng, zhèyàng yī ge xīfāng chuántǒng de zōngjiào jiérì jiù yīnwèi tāmen ér gǎibiàn, yě yīn tāmen ér huǒbào.
It looks like commercialized holidays have already sneaked into our lives without our knowing it. Christmas has become a synonym for crazy consumption. Look, as soon as we get to the end of the year, all the businesses get extremely excited. In the name of celebrating the holidays, they push all kinds of discounts and sales. In that way, they've changed a traditional, Western religious holiday and made it even more bustling.
B 可是這樣的節日感覺已經不像節日了。雖然他們營造出更多的過節的氣氛，但是一看到滿大街的節日打折，節日酬賓，節日讓利之類的廣告，我就會產生牴觸過節的情緒。
kěshì zhèyàng de jiérì gǎnjué yǐjīng bù xiàng jiérì le. suīrán tāmen yíngzào chū gèng duōde guòjié de qìfēn, dànshì yī kàndào mǎn dàjiē de jiérì dǎzhé, jiérì chóubīn, jiérì rànglì zhīlèi de guǎnggào, wǒ jiù huì chǎnshēng dǐchù guòjié de qíngxù.
But this way, it feels like holidays aren't really holidays anymore. Even though they've created an even stronger holiday atmosphere, as soon as I see sales, promotions all over the place, I get the urge to oppose the holidays.
A 別想這麼多啦。找幾個朋友出去玩玩或者在家陪家人都是很不錯的選擇啊。好好享受自己的節日才最重要。
bié xiǎng zhème duō la. zhǎo jǐ ge péngyou chūqù wánwān huòzhě zài jiā péi jiārén dōu shì hěn bùcuò de xuǎnzé ā. hǎohāo xiǎngshòu zìjǐ de jiérì cái zuì zhòngyāo.
Don't think about it so much. Getting a few friends together to go out and have some fun, or spending time with your family at home are both fine choices. The only important thing is to enjoy celebrating the holiday in your own way.
Key Vocabulary
促銷 cùxiāo sales promotion
鋪天蓋地 pūtiāngàidì to cover the sky and earth
忽略 hūlǜe to neglect
推銷 tuīxiāo sales promotion
沒完沒了 méiwánméiliǎo endlessly
號稱 hàochēng to claim to be
層出不窮 céngchūbùqióng emerging one after another endlessly
迅猛 xùnměng fast and violent
契機 qìjī turning point
不知不覺 bùzhībùjué unconsciously
滲入 shènrù to permeate
打折 dǎzhé to give a discount
火爆 huǒbào fiery
營造 yíngzào to build
酬賓 chóubīn bargain sale
牴觸 dǐchù to contradict
Supplementary Vocabulary
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