The Artist's Guide to Grant Writing

Of course you need talent.
But what you need as much
as talent is tenacity.
On the first day of class with his advanced art majors, artist and professor Marc Dennis walks into the classroom and slams a stuffed manila folder as thick as a phone book onto the drawing table. âThis file is filled with rejection letters,â he says. The students stare, wondering if heâs serious. âThis is what you need to get used to if you want to be a successful artist,â he says. âBeing an artist is about getting your work out there and being able to handle the hard hits from rejections. Not everyone is going to understand or appreciate your art.â
He tells his students that the harder they work, the more theyâll want to get their work into the public eye, and each time they do, the risk of being rejected increases. But he assures them, âBased on my experiences, with hard work and rejection also comes desire, and with desire comes confidence, and with confidence comes perseverance, and with perseverance comes success.â
Nothing worth anything comes easy.
How to Handle Rejection and Thrive
If you arenât getting rejected many times a year, you arenât applying for enough grants.
Rejection comes with the territory. Itâs part of being in business. Sometimes you ask for something and the answer is âno.â In fact, the answer is often no. If you arenât getting rejected many times a year, you arenât applying for enough grants, or you arenât pushing your boundaries. Rejections are a sign that youâre working your edge.
Artist and professor Melissa Potter, who teaches grant writing nationally, receives about one grant for every five she applies for. Thatâs four âno thanksâ for every âyes!â All that rejection can be hard to take. It often feels personal, even if it never is. None of what I tell you here will make any difference when you get rejected, but remember that until you ask, you donât know why. (See âPractice the Sacred Art of Follow-Upâ in chapter 10, this page.) So refrain from relentless inner monologues as in, I never win anything, Iâll never amount to anything, and Iâm just a third-rate loser artist. Even if itâs true, it wonât helpâitâll just stall your progress even more.
Sometimes a rejection isnât ânoâ but ânot now.â I know an artist who applied seven times for the same grant. Finally that eighth year, it all came togetherâthe right project and a panel that loved her workâand she received the grant.
Remember that the panel that reviews your work is composed of people, and because theyâre human, they have quirky tastes. Maybe they just didnât like watercolors or first-person narrative or cement murals this year. It isnât personal; itâs just bad luck.
I donât advise dwelling on your disappointment, but I do recommend that you let yourself feel disappointed for a minute or twoâa couple of days at most. When Iâm rejected I donât want to feel sad or mad for even a millisecond. I shove my disappointment aside, but the rejection sticks in my throat and can lodge there, unmoving, for days. Ignoring it takes enormous energy away from what I could be creating next.
To move on after a rejection, call one of your buddies and share your disappointment. Remember your team? Call someone who can say, âIâm sorry. What a disappointment. Those jerks donât know what theyâre missing.â No matter what, donât let rejection keep you from returning to work after youâve felt the sting. Youâre a prizefighter. Rejection knocked you down. Get up again. Donât quit. No matter what.
In his essay Go the Distance, in Poets and Writers (Nov/Dec 2009), author Benjamin Percy bragged that âwhole forests have been pulped to print the rejection letters sent my way.â
âI wasnât offended. I was inspired,â wrote Percy, who taped the rejection letters to the wall near his desk. âThe wall of shame, I called it. The way I saw it, everybody thought I was a bum, like Rocky. And every morning, when I woke up to hammer the keys, I would stand there, coffee mug hot in my hand, staring at those comments. My thoughts were somewhere between Iâm going to get you and I better do better.â
Percy writes ten stories for every one that gets published. âEach SASE that arrives in your mailbox, I know, is like a fist to the face,â he wrote. âBut youâve got to see through the bloodâyouâve got to keep breathing raggedly through those broken ribs.â
Get used to rejection; itâs not personal. Apply to a lot of things. You might need to apply to fifteen or twenty things before you get one grant. In no other industry would people take the fact that they didnât make a sale as a personal reflection on them.
· DREAD SCOTT, VISUAL ARTIST ·
âThere are so many reasons the SASE might have shown up in your mailbox â¦Â Regardless, you must develop around your heart a callus the size of a speed bag,â he wrote. To ease the blow of rejection, aim to have many proposals out at one time so that ânoâ to one proposal is only one loss. It doesnât mean your whole career is down the drain. Just as financial advisers counsel diversifying investments and businesses thrive by having several income streams, you the artist need to have many proposals in the pipeline. If you donât win one, thereâs always the next one, and thereâs always next yearâs deadline.
Rejection helped musician and sound artist Ethan Rose expand his notion of his audience. After being rejected on his first grant application, he followed up with the granting agency and found out that they wanted to know not only who his audience was but also how he planned to expand his reach. Until that rejection, he hadnât thought much about his audience at all. The next time he applied for the grant, he worked hard to define his audience, describe his marketing plan, and explain how he planned to expand beyond the usual crowd.
This rejection led Rose to not only prepare a stronger application but also to consider his audience more during the creative process. Questions of audience forced him to ask, How can I not only invite them to attend but also affect them more profoundly during my performances? Rejections are a âsubjective reaction to what youâre doing. Some people wonât like it. Youâll never make anything thatâll please everyone all the time. If thatâs your goal, youâre dooming yourself from the beginning,â he said.
Donât be doomed. Use the rejection to learn. Thatâs what professionals do.
Surviving Your Own Jealousy
I ran into a neighborâsomebody I didnât think had one creative bone in his bodyâwho told me he just landed an agent for his novel. The next time I saw him, he reported that two New York publishers were in a bidding war over his work. Meanwhile, a distant cousin with no prior art training takes up painting and calls to tell me sheâs selling her paintings for $300 to $500 each. âIt was so easy,â she purrs into the phone. âI just did them for fun, called a gallery, and they sold.â
It shouldnât be so easy for these people, I think. Look how much Iâve suffered for my art, and she just picked up a paintbrush and checks arrived in her mailbox. Weâve all been thereâeverythingâs going fine until you hear about someone elseâs success. If you looked at the roots of your hair, you might see green. The feelings of envy are monomaniacal; you can think of nothing else.
Try to do something creative when in a state of envy and youâll find itâs almost impossible. To be creative, you have to go back home, back to yourself. In a state of envy youâre focused on everyone but yourself: If I canât have it, nobody can. When you find out a friend received the grant you wanted and the jealous monster threatens to bar you from your studio, call another friend to rant. Ride through the storm. The more I let the envy rock me, the faster I move through it.
If none of your friends answers the phone, take notes. Describe the physical state of intense jealousy. When Iâm in a state of envy, my body is on fire. I donât want to do anything. I donât want anyone else to have what I donât have. Often when I dig down to the root cause of my envy, Iâm frustrated. It turns out, the neighbor who landed the agent wakes up at 5 A.M. to work on his novel every day before heading to work. The cousin selling her paintings takes a joy in the work that I donât feel right now. She seems in love. Sheâs spending every free minute at the easel working. She doesnât care about rejections; she just wants her work out there. Sheâs free in a way Iâm not.
If you showed your work to twenty artists and ten said it was brilliant and ten said it sucked, would you give up your career?
· CAROLL MICHELS, CAREER COACH,
ARTIST-ADVOCATE, AND AUTHOR ·
My envy shows me where Iâm not being true to my artist: Iâm not spending the time at the writing desk. Iâm not letting myself love my writing like the painter loves her painting. If I loved it more, made it more fun to do, maybe Iâd spend more time doing it. My envy makes me ask, What do they have that I want? Am I doing everything I can to get out of my own way?
Let your jealousy remind you of what you want.
Let your jealousy remind you of what you want. After it runs its course, take what you learn and reclaim the work that is important to you. Let your envy guide you to a more fun way to work, to treat your artist with respect, and to design your creative life so you canât wait to get back to it.
What would it take to do that? Learn from successful people. How did they do it? What can you learn from how they work that will help you? And remember, no matter how much youâve evolved personally, envy always lurks. You probably wonât grow out of it. Best case, youâll become faster at moving through it.
Recently, I made a rule: No checking e-mail before writing. I was following this rule until one day, for some reason, I checked my e-mail first thing. I had received a mass e-mail from a writer I donât know very well announcing the launch of her latest novelâher third. (Her first two had been received to acclaim.) I sat at my computer, my skin turning green. I felt sick with jealousy at the thought of the writer at her desk, writing, like I should be doing right now instead of reading e-mail and tending to a jealous fit.
Crawling around in the dank basement of my jealousy, I thought, I want what she has. I felt myself at a crossroads. One way descended into more jealous rage. The other way was lined with questions: Can I use the image of this writer at work to spur my own writing? Can I transfer the energy of this envy back to my own work? Can I use this jealousy for creation rather than destruction?
Yes.
That was he answer that came to me. The jealousy wasnât clinging to me; I was clinging to it. The jealous monster helped me close my e-mail program and open up my latest essay. He flew off, and I went back to work.
Surviving Other Peopleâs Jealousy
After she landed her first book deal, author Ariel Gore noticed another form of jealousy, this kind from her friends. âI had always heard about fair-weather friends, but now I saw that there were âstormy-weather friendsâ as well. A lot of my friends only liked me when we were all drunk and bonding over our poor luck. The first flush of dreams coming true, and they bailed,â she said.
If you thought your own jealousy was the only kind youâd have to contend with, you may be surprised when you discover that the more you and your work come into the world, the more youâll encounter the jealousy of others, even people who are now your cronies. Did you make a silent pact that none of you would succeed, even though itâs all you ever talk about? If youâre the first one to gain a measure of success (win a grant, for example), then you may find that your old friends donât want to be friends with the new, successful you.
You need to find new friends.
The most shocking jealousy will come from people you presumed were more successful and secure than you. Sometimes teachers, even mentors or consultants youâve hired may express their jealousy in subtle or blatant ways. Youâll call to tell them the good news and their response is limp. They remind you of pitfalls or warn you of the downside. A friend of mine calls this being âslimed.â Youâll know it when it happens because youâll feel worse after sharing the good news. Or the news wonât sound so good anymore. Youâll feel too big for your britches.
Once after Iâd received a prestigious assignment, I was chatting with a former professor and successful artist, someone whoâd not only supported me but promoted my work to his colleagues. Since Iâd been his student, I had grown into my own career as a writer. After I shared my success, he was suddenly full of gloom. He reminded me of all the ways the assignment would be hard, if not impossible, and said heâd heard that my new colleagues could be difficult to work with. Fortunately, after this encounter, I spoke to a trusted friend who helped me recognize my former professorâs possible jealousy and I realized that my relationship with him had changed. I was no longer his student.
Witnessing someone who previously supported you transform into a roadblock (or a wet blanket) can be surprising and bewildering. If it happens, recognize it for what it is. Weâre all humanâsusceptible to jealousy. Itâs an occupational hazard for some teachers that they feel most supportive of students and underlings. Sometimes when the disciple matures into a colleague, the mentor feels threatened and canât be supportive. Iâve heard of famous artists who discourage talented students from pursuing a career in the arts because they want to quell the competition.
Itâs an awkward transition when the student becomes the colleague. If your once-enthusiastic mentor or teacher doesnât take it graciously, it may be best to avoid this person now. Itâs a sad loss. But to grow means to change, and to change means accepting some losses along with the gains. Donât let the sorrow of loss hold you back.
Resisting the Grandma of Resistance
Sometimes my resistance to starting a project feels like cement shoes. When Iâm stalled, all I can think is, No how. No way. I donât want to make that phone call, write that e-mail, begin that grant application. And nobodyâs gonna make me.
I have many tricks up my sleeve to break my own inertia. I set a timer for ten minutes (or five, if tenâs too long). I ask myself, Can I suffer with this task for ten minutes? Usually I can. Then, after I start, I can barely remember how much I didnât want to start.
Does Suffering Inspire Great Art?
What if youâve done everything rightâyou hammered out your mission, you applied for the grant, you joined an artist groupâbut you still feel stuck and miserable? Now what? Does it mean that as an artist, youâve signed on for a life of suffering? I say no.
For some of us, deeper work is required to uncover and explore whatâs really getting in the way. It rarely has to do with the one rejected grant application or the one lousy artist group. If you find yourself stuck, donât suffer longer than absolutely necessary: Seek out a therapist or counselor for one-on-one psychological support when you need it.
Iâve heard of artists who fear that too much psychoanalysis leads to too much happiness, which leads to less quality work. They fear that therapy may rob them of their ideas or the pain required to make art. Isnât all art born out of struggle? Thatâs the myth of the tortured, brilliant artist. I havenât found it true among working artists. Instead, Iâve noticed that the more psychological work, the more productive, happy, and financially successful the artist.
Several books listed in Appendix C: Additional Resources to Support Your Career may inspire your thinking.
My resistance shows up dressed in many guises. The scariest one is the dark figure of the old-world grandma, wringing her hands and singing her worries, âWhat if your writing is bad? What if youâre the laughingstock?â Sheâd like me to get a real job, stop rocking the boat, stop lifting the rug. She tells me,
- Sticking out is bad.
- Showing off is wrong.
- Donât outrun your famous artist mother.
- Donât outshine your painter father.
- Donât make others jealous.
- Donât tell family secrets.
- Donât sit in your studio alone making something thatâs yours.
- Donât be different.
She wants me in the group, the family, the circle, at all costs.
The common self-help remedy for dealing with resistance is hand-to-hand combat, no matter how sheâs dressed. Fight dirty. Fight hard. Fight fast. Once she has one black, lace-up shoe in your door, forget itâitâs over.
Iâve tried this. Ignoring her. Telling her to shut up.
And itâs never worked.
The harder I shove her away, the more incessantly she taps at my window. âWhat ifâ begins her every sentence, always a question of doubt or fear. The harder I push her, the harder she pushes back. She stops me dead in my tracks. Which may be the whole point.
So one day, I let her in. To do this, I grabbed a pen and pad and wrote out my conversation with her. She entered slowly, shaking off her umbrella, scanning the room, looking at how I live. âI want you to be comfortable, to fit in, be safe,â she said, her eyes wandering across the sculptures atop the upright piano, the paintings and drawings on the walls, the dust breeding under the sewing machine.
âSafe is the same as everybody else,â she said. That was safe for her, back in the old country. A country that no longer exists.
âArtists break down the status quo,â I told her. âWe peel back the rug, dig up whatâs been buried, poke at taboos, paint paintings that make no sense, write cacophonous symphonies. We ask the questions everybodyâs thinking but afraid to voice. Thatâs what artists do.â
âOh,â she said. âI didnât know.â
She stayed a little longer. I listened to her worries. I thanked her for her concern. I told her that I know she just wants me to be safe. She suggested I put up a pot of soup. I complied. The more I listened to this grandma of resistance, the more I felt her protecting me from something I didnât want to see. What was it? It took a long time to discern.
When I show up to the studio to make something, I leave home for good. I abandon my jobs as mother, wife, daughter, sister, friend, teacher. I arrive as inspired, angry, ecstatic, miserable, irritable, wretched, blessed writer.
Whatâs hiding is what Iâm looking for.
Iâm not waiting to have had a happier childhood. I accept that I didnât get everything I wanted. I didnât even get some things I really needed. But Iâm not waiting for anything to be better or different or more acceptable. I make art out of the losses.
I find it touching that this grandma is trying to protect me. She doesnât want me to feel alone, maybe even bereft. But what she doesnât know is that until I feel the loss, I canât write the harmony or the sonnet, or stage the performance installation. And thatâs what Iâm here to do: to paint this painting, taking all of what I did get and leaving behind what I didnât want. Iâm here to tell the story of the leaving, of the taking, of the letting go.
Grandma is my grief for all that was lost or never found. When I ignore her, she rises up. The sooner I sit her at my table and let her speak, serve her a bowl of soup, the faster I can get back to work. When I havenât heard from her in a while, I think, Well, goodâsheâs gone. Then, the next morning, grandma arrives bright-eyed demanding I stop writing, right now. Her fresh presence used to depress me. Iâd think, Uh-oh. If sheâs still here it must mean that Iâve made zero progress.â
No.
As a counselor once told my future husband and me when we were wondering if getting married was a good idea: âIt doesnât matter how many problems you have. What matters is how well you handle your problems.â
So, the same advice translated to this situation is: It doesnât matter how many times Grandma shows up demanding I stop writing. I wonât shove her away. I let her speak. And I keep writing.
Some days, she quiets down. Some days, she wonât shut up. I notice that the more riled up she is, the closer I am to the hot white center of whatever Iâm writing. No matter. She begs me to stop and I keep on.
The next time you show up at your studio to work or sit down to dig into a grant application and your resistance rises up, stop. Grab a pen and paper and write down your conversation. Let that negative voice have its say. Answer her as best you can. Then, thank that voice for its concerns and dive back into the work at hand. Repeat as often as necessary.
- Donât let fear of rejection make you quit.
- Learn everything you can from each rejection.
- Let yourself feel the sting of rejection and then get back to work.
- Use your jealousy to inspire you to return to the work you really want to do.
- Beware of other peopleâs jealousy masquerading as good advice or help.
- Surround yourself with colleagues and friends who support your big career.