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Problem

List the most important branding decisions. Should a firm always have a global brand?

Step-by-step solution

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Step 1/3

A brand which may be considered as national or international must go through some decisions before selling into the market. Country of origin has an impact on global product due to its technology and the image that the brand and country and brand has possessed.

Step 2/3

Branding decisions is essential for selection and positioning of the product in the market. Some of the important branding decisions are as follows.

1) The strategy applied to the brand matter a lot in the company. The elements , components and the value propositions taken from customer should make good decisions.

2) Name of the brand should be chosen wisely and uniquely that must attract the customers.

3) The sponsorship partner should be chosen wisely because the brand needs some amount at the initial stage of the business and compete in the market.

4) Brand quality is also an important factor of the company. The brand must and should have better quality of production, selling and manufacturing goods.

5) Brand development which deals with the features, services, and benefits of the goods must also be decided firmly for growing in the market.

A firm at initial stage must look after the branding decisions made so far and try to introduce the product in the international market. A firm must always have a global brand as the company will have lot of influence in the global market and gain profits. Global brand of a firm will have more customers which will increase the sales and market shares around the world. Hence, an increase in market share will also help the value of a brand.

Step 3/3

Branding decisions must be made considering clear set of factors and elements in the firm.

A brand manager must be able to decide the right choice for the goods.