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Problem

Suppose you were the marketing communications manager for a company in India developing software. What steps might you take to implement a benchmarking program to improve your department’s results?

Step-by-step solution

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Step 1/3

The benchmarking process can be referred to as the measurement of businesses' performances in competitive markets. It helps in obtaining a better understanding of the business potential and its improvement as compared to the past.

Step 2/3

Following are the steps taken to implement benchmarking program for improving department results:

• It is important to carry out research in the software developer market. This will help in identifying the customer base as well as understanding the industry.

• Next would be to identify competitors that lie within the same industry. It is important to understand trends in the market and carry out businesses as per the needs of customers.

• The next step would be to outline the objectives and implement them with the business strategies. It is important to communicate the objectives effectively with the stakeholders.

• Developing action plans which involve tasks, assigning people for completing the tasks as well as implementing deadlines.

• The last step would be to monitor the results. The performance must be analyzed, and learning from past mistakes must be done to avoid them in the future.

Step 3/3

As stated above, these are the steps that have to be taken for implementing benchmarking programs for the improvement of department results.