0104

Problem

How can a manager avoid the “trappings” of marketing?

Step-by-step solution

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Step 1/3

Businesses which buy goods or services to be utilized in the production of goods and services which are sold, rented, or provided to others are included in the business-to-business market. Additionally, it covers retail and wholesale businesses which buy products to resell and rent them to other people (Kotler and Armstrong, 2001).

Step 2/3

A manager could avoid the trappings of marketing by the following ways:

• Assurances of backing from senior management.

• Establishing a marketing company with product management.

• Innovative methods for strategic or marketing planning.

• Full marketing information systems (MIS).

• Raising marketing budgets for training, analysis, as well as advertisement.

Step 3/3

As stated, are the methods by which a manager can avoid the trappings of marketing.