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Problem

Evaluate this statement: “Social media channels have fundamentally changed the way in which many business customers compare alternatives and make buying decisions.”

Step-by-step solution

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Step 1/2

Social media nowadays plays an important role in getting feedback about a particular product and comparing the alternatives available for the product. Following are some of the ways in which social media is playing an important role at the B2B front:

• Buyers can get quick response and feedback about a particular product from the current users instantly.

• Various reviews about the product are also available online. The buyers can make use of the reviews for deciding about the choice of the product.

• The buyers can have in depth information about the product through various social media platforms. The buyers can also analyze that whether the product would be suitable for them or not by going through various social media sites.

• Buyers can also have information about the services being provided by the company. After analyzing the various parameters with the help of information obtained though social media platforms, a buyer is in a position to make the decision of buying a particular product.

Step 2/2

Thus, above given are some of the ways in which social media is changing the way in which business customers are comparing the alternatives.