1501

Problem

Although the bulk of the promotional budget of the business marketing firm is allocated to personal selling, advertising can play an important role in business marketing strategy. Explain.

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Step 1/3

In most of the company most part of promotional budget is allocated to personnel selling and less amount in advertising even though advertising play an important role in business marketing strategy.

Step 2/3

Following are the ways in which advertising can play an important role in marketing strategy:

• Advertising can add to effectiveness of personal selling. Research has shown that the effectiveness of personal selling increased when the people were exposed to advertising.

• After the customers have been exposed to advertisement their interest towards the products increased and the people started listening about the product specification more clearly.

• Advertising also lead to increased sales efficiency and the brand awareness of the product increased which resulted in greater market share for the company.

Step 3/3

• Advertising also helps a company in placing a new product and services in the market. This results in people getting awareness about the new product which increases the overall marketing efficiency.

• Advertising also increases the reach of a sales person to many people and helps the influences buying behavior of the people.

• A marketing manager can use various modes of communication that can be used to increase the product awareness. The various modes can have profound effect on the customers.

• The customers from having no knowledge about the product to brand preference, to conviction and ultimately to actual purchase. Advertising can play a pivotal role in increasing the sales of the product.

Thus, following are the ways in which advertising can play an important role in marketing strategy.