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Problem

How do the different definitions of e-commerce apply to the marketing tasks of a typical business marketer?

Step-by-step solution

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Step 1/2

E-commerce is also a business place where the selling and buying of goods and services take place through digital platforms. This is a modified version of a traditional business marketplace where seller and buyer interact virtually through a digital platform.

Step 2/2

The definitions and characteristics of e-commerce can be correlated to the normal business phases as follows. E-commerce helps to create new demand and business processes even more efficiently. It can be applied to the procurement and purchasing of products. E-commerce manages the process of customer orders by procuring the orders and facilitating the purchase. E-commerce helps to provide real-time information regarding the order status. Online marketing and advertising reflect the marketing technique of a normal business process. Effective logistics process and online payment of invoices explain improved the ease of making payment for the purchase by the customers. The application that e-commerce give is limitless but is similar to the traditional business practices. The difference is that the process of business happens over the internet/digital platform in e-commerce. Inventory management, channel management, sales, product information, marketing research, electronic publication, and workgroup communication is also happening in e-commerce like a normal business context.