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Problem

What is the role of physical evidence in the marketing of a business service?

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521421-9-7DQ AID: 8836 | 02/09/2015

RID: 8535 | 18/09/2015

Role of physical evidence in the marketing of a business service-

In marketing of a business service physical evidence is used to attract and target the customers. Physical evidence helps to create a right position of the product or brand in the market. Basically physical evidence is part of a service.

Example of physical evidences are interior and exterior outlook and design of a service place, equipment’s and machinery used to provide any service to customers, parking facility at a place, ambience of the service place, etc.

Generally customers perceive the service by looking at the ambience of the service through physical evidence. Therefore most of the organizations focus on physical evidence in marketing of their business service. Mainly services such as restaurants, movie theatres, recreational centers, resorts have a major marketing investment on physical evidences. One can promote their service by highlighting their physical evidence.