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Problem

A new firm creates Web sites and electronic commerce strategies for small businesses. Describe the essential elements to be included in its service product.

Step-by-step solution

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Step 1/2

When a new organization creates websites and electronic commerce strategies for small businesses then following elements should be include in its service product-

Tangible Elements- Elements which can be touched physically like equipment’s, machinery, inventory, stock, etc. For a website development the tangible equipment’s include but not limited to

• Specially designed Personal computers, laptops and software CD’s to run the websites

Step 2/2

Intangible Elements-

Elements that cannot be touched that are nonphysical like services such as software, blueprints, repair maintenance packages and additional warranty of service etc.

Intangible elements are highly variable. The cost of intangible elements reduces over a period of time. The service package should include their responsiveness and flexibility in offering service breakdown time. Other elements such as internet flexibility, service features such as advantages of website special adaptability of icons, server compatibility, security package installation etc.