0902

Problem

Compare and contrast induced and autonomous strategic behavior. Describe the role of the product champion in the new-productdevelopment process.

Step-by-step solution

Show all steps

100% (2 ratings) for this solution

Step 1/3

Induced Strategic Behavior- Induced strategic behavior is related with the traditional strategic concepts of the organization.

• A manager defines those market needs which are related to the strategic concepts of the organization

• Innovation in induced strategic behavior is of incremental type i.e. new product is developed but for existing market and through existing resources of the organization

• All the levels of management i.e. top, middle and operational level are involved in hierarchical way for consistent work flow and decision making process because of that the roles and responsibilities are prescribed properly

Step 2/3

Autonomous Strategic Behavior- Autonomous strategic behavior is related with the new opportunities for the organization in different categories.

• Autonomous strategic behavior is different from the strategic concept of the organization

• Innovation in autonomous strategic behavior is of major type i.e. new product is developed through new resources of the organization

• Initially informal channels are used for communication so at that time roles and responsibilities cannot be defined properly

Step 3/3

Role of Product Champion in New Product Development

A Product Champion is an individual who plays a major role in the new product development process. Also, he is the one who has overall idea of the project goals and objectives.

Product Champion is the person who developed idea for the new product, find out its opportunities, calculate related risks, explore technical feasibility and defines about it.

The major roles of the product champion are:

• To lead the technical team in the company towards converting the plan into the desired action

• Recognize different needs and resources necessary

• Need to analyze the nature of the market and provide suitable marketing strategies

• Make the work done in a pleasant atmospheres without any conflicts