0610

Problem

The fourth component of the balanced scorecard, learning and growth, captures the intangible assets of the firm (for example, human, information, and organization capital). Describe the role these intangible assets might assume in executing strategy at FedEx or Google.

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Step 1/2

In an organization the intangible assets need to be aligned properly to attain long term goals. Learning and growth is a component in a balanced scorecard. Human capital and organization capital are principles that help in organizational learning and growth.

Human capital is the described as the availability of skilled employees that perform activities needed for the strategy. Organizational capital includes employee incentives, teamwork and leadership skills to enable successful strategy.

Step 2/2

AD Company is a well established company and is a highly reputed company. The employees are the company’s assets. The employee’s talents are very much valued by the company. The company gives enough freedom to employees to try and experiment new ideas. The organization spends money for employees on education, training etc. This helps the employees to grow better and benefits the organization.

The organization gives employees team work, where they get to work in teams. Leaders are allotted for each team which encourages the group to do their work systematically. Employees are given incentives and this encourages them to work more. All these motivate the employees of the company to do a better job