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Problem

Describe why a business-to-business firm that plans to enter a new market segment may have to realign its internal business processes to succeed in this segment.

Step-by-step solution

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Step 1/2

A business to business firm needs to realign its internal business processes before entering into the market segment. These types of firms are usually larger in size and may require more employees. Each business to business firm may have different internal business processes.

The first step before entering into a new segment for a business to business firm is innovation. The company should create new products and attract customers. Customer service is very important in business to business firm. The company may lose its customers if proper service is not given to customers.

Step 2/2

The goods should be delivered on time and also the quality of the product is very important. Customers prefer superior quality products. The cost of the product should be reasonable, only then customers would go for the product.

Once the product is sold to the customer, post sales service is very important. Warranty, repair services need to be provided to customers. If all these services are given to the customer, then a business to business firm would be successful.