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Problem

Carol Brooks, purchasing manager for Apex Manufacturing Company, read the Wall Street Journal this morning and carefully studied, clipped, and saved a full-page ad by the Allen- radley Company. Ralph Thornton, the production manager at Apex, read several articles from the same paper but could not recall seeing this particular ad or, for that matter, any ads. How could this occur?

Step-by-step solution

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Step 1/1

CB, purchasing manager for AM Company along with production manager RT of the same company had a glance at the newspaper. Interestingly, only CB, the purchasing manager happened to recognize certain ad but not RT, the production manager.

There are many cognizable reasons for this event and are explained below in detail:

• Selective exposure:

In research, it is proved that individuals extract information in respect of their beliefs and attitudes.

• Selective attention:

Individuals only extract information or receive message which is relevant and satisfies their needs and requirements.

• Selective perception:

Selective perception makes individuals to analyze and interpret certain information according to their own beliefs and attitudes.

• Selective retention:

It is the art of retrieving grabbed information. It happens when individuals perceive that the particular issue relates to his criteria dispositions.