0102

Problem

DuPont, one of the largest industrial producers of chemicals and synthetic fibers, spends millions of dollars annually on advertising its products to final consumers. For example, DuPont invested more than $1 million in a TV advertising blitz that emphasized the comfort of jeans made of DuPont’s stretch polyester–cotton blend. DuPont does not produce jeans or market them to final consumers, so why were large expenditures made on consumer advertising?

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Step 1/2

D.P. is one of the largest producers of synthetic fibers. D.P spends millions of dollars annually on advertising the products which are made up of its cotton blend, though it does not manufacture the final product.

Step 2/2

• The raw materials plays a major role in any of the finished products, especially in clothing industry as it reflects the quality of the product

• The brand DP is extensively popular among the consumer groups for its quality and reliability

• Though the advertisement majorly focus on the final product, it indirectly promotes and is a value add to the raw material

• The goodwill of the product reflects the efficiency of the blended ingredient and components

• The genuinity of the material enhances the brand name of the clothing industry

Hence, the DP’s expenditure on the advertisement is a worthy investment that results in productive sales.