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Problem

Home Depot is quite busy each morning because local contractors, home remodelers, and other small-business customers are buying the products they require for the days projects. Such small-business customers represent a huge market opportunity for Home Depot or Lowe’s. Describe particular strategies these retailers could follow to target and serve these customers.

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Business Marketing:

It involves marketing of products and services across the globe in huge quantities to government bodies, institutions and businesses. The corporate procurement involves major share in terms of the marketing. It witnesses a single buyer can account for enormous level of purchasing activity.

The Strategies of the retailers to target and serve the customers are as follows:

• Modernization in the supply chain management

• By Creating distinctive brand images and strategic priorities

• To utilize social networking sites as a platform to enhance the brand familiarity

• Accurate and excellent marketing progress must be designed, which could reflect the requirements and characteristics of various businesses.

• The geographical location of the retailer must be convenient and at reasonable areas so as to gather abundant business.

• To develop the E-marketing initiatives that boosts the sale of product and service.

• To provide free installation or installation at low prices with best performances.

• Providing special benefits as free door delivery schemes on bulk purchases, which constitutes large share in purchasing which in turn leads to retailer profits.

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