ChinesePod
@ 40344 Marketing Proposal
這次我們要推出的產品是真美牌仿鑽首飾。
zhècì wǒmen yào tuīchū de chǎnpǐn shì Zhēnměi pái fǎngzuàn shǒushì.
The product we're presenting this time is ''Truly Beautiful" brand's imitation diamond jewelry.
雖然它不是真正的鑽石，但確有同樣閃耀的光芒，最讓人興奮的是價格非常大眾化。
suīrán tā bù shì zhēnzhèng de zuànshí, dàn què yǒu tóngyàng shǎnyào de guāngmáng, zuì ràng rén xīngfèn de shì jiàgé fēicháng dàzhònghuà.
Although it's not a real diamond, it has the same sparkling radiance. But the most exciting thing is the extremely accessible price.
真美”讓擁有鑽石不再是夢想。但是如果把這個作為賣點，那就太缺乏創意了。
Zhēnměi” ràng yōngyǒu zuànshí bùzài shì mèngxiǎng. dànshì rúguǒ bǎ zhè ge zuòwéi màidiǎn, nā jiù tài quēfá chuàngyì le.
''Truly Beautiful" makes owning a diamond is no longer just a fantasy. However, if you made this your selling point, it would be lack of creativity.
怎樣才能吸引大眾的眼球呢？這就是本次廣告策劃的重點。
zěnyàng cái néng xīyǐn dàzhòng de yǎnqiú ne? zhè jiùshì běncì guǎnggào cèhuà de zhòngdiǎn.
So, how to attract the eyes of the masses then? That is the focus of this ad campaign.
我們的廣告語：“真美仿鑽”--- 男人最好的朋友。
wǒmen de guǎnggào：" Zhēnměi fǎngzuān”--- nánrén zuìhǎo de péngyou.
The slogan of our ad campaign is: “Truly Beautiful Imitation Diamonds—a man’s best friend”.
目標消費群為都市白領。他們一定都熟悉一句經典名言“鑽石是女人最好的朋友”。
mùbiāo xiāofèi qún wèi dūshì báilǐng. tāmen yīdìng dōu shúxī yī jù jīngdiǎn míngyán" zuànshí shì nǚrén zuìhǎo de péngyou”.
Our target consumer market is white-collar city dwellers. They will certainly all be familiar with the classic saying, “diamonds are a girl’s best friend”.
的確，鑽石能增進感情，是男人送給心愛的女人的最好禮物。
díquè, zuànshí néng zēngjìn gǎnqíng, shì nánrén sònggěi xīnài de nǚrén de zuìhǎo lǐwù.
Certainly, diamonds can stir deep emotions, and are the best gift that a man can give to his beloved lady.
但是，由於鑽石非常昂貴，許多男性為了買一顆鑽石必須省吃儉用。
dànshì, yóuyú zuànshí fēicháng ángguì, xǔduō nánxìng wèile mǎi yī kē zuànshí bìxū shěngchījiǎnyòng.
However, due to the fact that diamonds are very costly, in order to buy one a lot of men will have to pinch in pennies.
而我們主打的就是這部分嚮往擁有鑽石，但經濟能力有限的人群。
ér wǒmen zhǔdǎ de jiùshì zhè bùfen xiàngwǎng yōngyǒu zuànshí, dàn jīngjì nénglì yǒuxiàn de rénqún.
So our key market is those who long to own a diamond, but whose economic capabilities are limited.
我們的廣告通過男性角度來影響男性和女性，這是一種與眾不同，而且幽默的方式。
wǒmen de guǎnggào tōngguò nánxìng jiǎodù lái yǐngxiǎng nánxìng hé nǚxìng, zhè shì yīzhǒng yǔzhòngbùtóng, érqiě yōumò de fāngshì.
Through the male perspective, our advertisement influences both the male and female, using this innovative and humorous approach.
也是在創意上與其它首飾廣告區分的重要優勢。
yě shì zài chuàngyì shàng yǔ qí tā shǒushì guǎnggào qūfēn de zhòngyào yòushì.
Furthermore, its creativity sets it apart from other jewelry advertisements, giving it a significant advantage.
Key Vocabulary
與眾不同 yǔzhòngbùtóng
閃耀 shǎnyào
光芒 guāngmáng
賣點 màidiǎn
創意 chuàngyì
策劃 cèhuà
白領 báilǐng
昂貴 ángguì
省吃儉用 shěngchījiǎnyòng
主打 zhǔdǎ
Supplementary Vocabulary
推銷 tuīxiāo
說服力 shuōfúlì
推廣 tuīguǎng
模仿 mófǎng
一閃一閃 yīshǎnyīshǎn
耀眼 yàoyǎn
極端 jíduān
乏善可陳 fáshànkěchén
動腦筋 dòng nǎojīn
深有體會 shēn yǒu tǐhuì
節儉 jiéjiǎn
勢力 shìlì
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